Webb is editor-in-chief of REMODELING and PROSALES. He has worked as a
professional journalist since 1972 in newsrooms from Indiana to Italy for
leading news organizations such as The Wall Street Journal, United Press
International, McGraw-Hill, and—since 2006—Hanley Wood. Follow him on Twitter at @craiglwebb.
The importance of indoor air quality hit a little too close to home for Bill Hayward—in fact, it forced him to leave his "dream home" when it caused his family to become ill, and left him and his wife temporarily incapable of having more children.
Tell dealers a species or grade of wood and, more likely than not, they can envision exactly what you're talking about and detail its qualities. But then try asking them to explain what makes one brand's wood-plastic composite (WPC) or polyvinyl chloride (PVC) decking or trim different from another. A lot of them will be stumped.