There's no doubt about it: Green building is red-hot today. But despite all the hype, the reality of "going green" is still confusing for many. "Developers want to know if green building is a far-out utopian dream with waterless toilets and solar heating, or if there is a practical application that makes sense and may even offer economic and marketing advantages," says Tom Baum, president of Greenbelt, Md.-based Bozzuto Development Co.
Even in the midst of New York's blustery, barren winter, the Big Apple is getting a little greener. The Albanese Organization and Northwestern Mutual Life Insurance Co. have broken ground on its newest green creation, a 253-unit apartment community in lower Manhattan's Battery Park City.