Most consumers don't understand what affects the air in their homes and buildings, and that's a huge opportunity for building professionals, writes Bartie Scott of the Shelton Group. "This knowledge gap is an opportunity for builders, manufacturers, retailers, and installers of appliances, furniture, and insulation to educate and communicate," she writes. "Consumers are becoming more aware that indoor air quality is something to worry about, but the topic is complicated, and even the experts are fighting." Read More