More stories about Business

  • Striving for Second Nature

    I’ve officially banned the headline “It’s Easy Being Green” from our magazine and Web site. Not only is it overused, but it’s also just not always true. I’m not saying it’s hard to be green, and it’s certainly becoming easier every day. But for new green builders and remodelers, making a 180 in how...

  • Carmen Dominguez Navigates Green Building Challenges, Triumphs

    Not long after completing the New American Home 2007, a green-built show home at last year’s International Builders’ Show in Orlando, Fla., veteran builder Carmen Domínguez realized the true meaning of her work. A 13-year-old boy approached her while she toured the home. “He said, ‘Thank you for...

  • Green Building: Getting buy-in from field employees

    It's one thing to sell green remodeling to clients, and quite another to get buy-in from field employees.