Related Topics

More stories about Marketing

• New Name, Same Purpose at NAHB Research Center

  The NAHB Research Center hopes rebranding itself as the Home Innovation Research Labs will help to better communicate its mission.

• Energy Efficiency Boosts Grayhawk Homes’ Image

  The Georgia-based production builder is one of Energy Star’s 2013 Partners.

• Brand Elements

  Notes on names.

• Paint Manufacturers Settle with FTC on Claims of Misleading Consumers

  Sherwin-Williams and PPG to change marketing materials regarding VOC-free claims.

• Green Marketing Should Go Beyond Energy Efficiency

  Conference presenter lists common mistakes builders make when reaching out to customers.

• Study Shows Fewer Consumers Are Buying Green Products

  A new report shows that consumers who previously purchased green products have decreased their green purchasing as a result of the recession.

• Garbett Homes Weathers Recession Catering to First-Time Buyers

  Production builder finds young customers prefer green features, but won’t pay extra for them.

• Part 8: Marketing

  When it comes to branding its high-performance homes, the builder now relies on social media, SEO, and blogging just as much as (and sometimes more than) traditional yard signs and print ads.

• Get Your Green Message Out

  Customers need to hear about the benefits of high-performance houses many times and in many different ways, a marketing pro told attendees at the NAHB Green Building Conference.

• How to Avoid the Legal Pitfalls of Green Marketing

  Use caution when promoting green products or homes.