More stories about Marketing

  • Builders Don’t Tell Buyers About Homes’ Green Features, Study Shows

    J.D. Power study shows limited green marketing, but increase in home quality and customer satisfaction.

  • Lean Times Call for New Marketing Approach for Green Houses

    How to market green homes and products during a recession.

  • 6 Myths of Green Consumers

    A new study shows that eco-conscious buyers’ top concern is not saving the planet.

  • ComEd Educates Public on Energy Eating Electronics ; Utility Partners With Lincoln Park Zoo and Leo Burnett on Customer Awareness Campaign

    CHICAGO, July 30 /PRNewswire/ -- At a time when saving energy and money is of the utmost importance, many people unknowingly waste power from plugged-in electronic devices that still consume power even when turned off.

  • 10 Practical Strategies for Marketing Green Homes

    NAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects.

  • Talking Green on Twitter, 140 Characters at a Time

    Pros are turning to Twitter, a Web-based messaging and networking service, to share their expertise and learn more about green building practices.

  • Creating a Sustainable Brand

    Companies looking to market a green message need to start deeper within.

  • Selling efficient, sustainable projects to customers.

    Once you've challenged yourself to be the greenest remodeler you can be, the next challenge is: How do you sell efficient, sustainable projects to customers? To remodelers making a foray into this niche, we advise leaving the green-wash mentality at the door.

  • How savvy remodelers sell green

    From products to techniques, green building proliferates in the remodeling industry. Here's how savvy businesses sell the concept.