More stories about Wayfinding

  • Part 8: Marketing

    When it comes to branding its high-performance homes, the builder now relies on social media, SEO, and blogging just as much as (and sometimes more than) traditional yard signs and print ads.

  • AT&T Collaborates With GE to Switch to LED Signage ; More Energy Efficient Lighting to Save Over 3,500 Metric Tons of CO2 Annually

    DALLAS, July 16 /PRNewswire-FirstCall/ -- Over the last few years, AT&T* re-branding efforts across the country included a redesign of its logo that necessitated the replacement of 7,000 channel letter signs on more than 6,500 AT&T office buildings and retail locations.

  • Origin Signs Deal to Lock Up Carbon Emissions

    MELBOURNE, July 16 AAP - Origin Energy Ltd has signed a deal to create what could become Australia's largest project to lock-up atmospheric carbon using trees.

  • Screen Master LEDs From Cree

    Cree Inc. has released its new-generation, highbrightness Screen Master 4- and 5-mm oval LEDs in blue, green and red. The LEDs feature optically matched radiation patterns for superior image quality for digital billboards and full-color signs. Available in myriad intensities, the lights feature a...

  • Bush Signs Energy Bill

    President George W. Bush as signed an energy bill that will boost fuel-economy requirements for cars and light trucks to 35 miles per gallon (56 km per L) by 2020—the first such increase since 1975.