In spite of the current housing slump, interest in green homes--by builders, local governments, and especially homeowners and home buyers--continues to grow. In fact, according to McGraw-Hill Construction’s 2008 SmartMarket report, 70% of home buyers are more interested in buying a green home than a conventional home during this down market. What’s more, consumers are putting their trust in our nation’s builders to drive the green transformation of the residential market.

As such, we are entering a new phase in the green homes revolution. Even as the broader market begins to stabilize and residential development activity resumes, many questions will remain regarding the future of building green homes in the U.S. Which sectors are positioned to transform the residential marketplace? Who will push the envelope by continuing to innovate through new greener technologies? Should our rental housing stock be viewed differently than that which is owned? How do builders balance form against function when it comes to green home design? Is greening our housing stock a question of corporate responsibility, or is there a solid business case to be made?

At this year’s Greenbuild Residential Summit, Nov. 12–13 in Phoenix, Ariz., “Renovation Nation” host Steve Thomas will convene a panel of three CEOs to explore these issues. USGBC is proud to welcome Jeff Mezger, CEO of KB Home, one of the nation’s leading production home builders; Tom Toomey, president and CEO of UDR, a leading multifamily REIT; and Tedd Benson, accomplished author and founding owner of Bensonwood Homes. These distinguished leaders will discuss their organizations’ approach to residential sustainability while also representing their respective residential market sectors in a lively conversation around the future of our new housing stock.

The second-annual Greenbuild Residential Summit is a unique event that brings together leaders in the residential green building industry for two days of information sessions, networking, and sharing of best practices. This year’s Summit features 15 targeted educational sessions addressing all facets of green residential construction--everything from remodeling and energy-efficient retrofits to affordable housing and multifamily development--and bookended by two in-depth keynote panel presentations.

To register for Greenbuild and the Residential Summit, visit www.greenbuildexpo.org/residential-summit