Roof coatings designed to reflect the sun’s rays are often visible from the streetscape and detract from a home’s aesthetics.
’s eponymous asphalt shingles offer a new take on melding
and design. When viewed from the ground, these shingles have the look of traditional dark-colored asphalt shingles. From above, their reflective coating appears white and helps cut homeowners’ cooling costs. The shingles reflect 80% of solar heat gain during the summer months and are up to eight times more reflective than black asphalt shingles, the company says.