In addition to a range of housing-themed workshops and events, this year’s Greenbuild Residential Summit, being held Nov. 18 as part of the Greenbuild Conference and Expo in Chicago Nov. 17-19, will include three Master Speaker Sessions targeting three of the industry’s most pressing issues—existing-home retrofits, green marketing, and green appraisals.
Nov. 18, 8:30 a.m. – 10 a.m.
Assessing, Tracking, Creating Value of Green Homes
Dave Porter, Porter Works Sustainable Solutions
Al Medina, National Association of Realtors
Sandra Adomatis, Adomatis Appraisal Service
Rapid growth of the green home industry requires widespread industry understanding and acknowledgement of the value of high performance, green measures and third-party certifications. The presenters will discuss:
key considerations of property assessors and ways to inform the process
strategies to promote nationwide industry parameters around valuing high-performance and green features
considerations, success stories, and opportunities for greening the nation’s MLSes
key market factors and leading green finance and insurance programs.
critical tools, programs, and success stories around establishing the value and green homes.
Nov. 18, 2 p.m. – 3:30 p.m.
From New Construction to Retrofits
Nathan Kipnis, Nathan Kipnis Architects
Andy Ault, Little RiverCarpentry
Steve Baden, RESNET
Peter Yost, BuildingGreen LLC
Existing homes are critical to our shared values and goals around green homes, social equity, and a thriving economy. As a market sector, they have become a key focus of the residential building industry. This session will discuss current and foreseeable market factors that are influencing the prevailing trends. Presenters also will discuss challenges, opportunities, and best practices for success in an existing-building-focused industry.
Nov. 18, 4 p.m. – 5:30 p.m.
Creating Demand for Green Homes
Deborah Meyer, Pulte Group
Don Devine, American Standard
Wendy Koch, USA Today
Nate Kredich, USGBC
The success of our initiatives and businesses is dependent on creating demand for green homes. This session will:
evaluate consumer tendencies and values and discuss how to create awareness and value in the minds of consumers
share current large-scale marketing initiatives that are transforming the nation’s ideals and attitudes around green
highlight effective mediums of influence and dialog with the consumer