In addition to a range of housing-themed workshops and events, this year’s Greenbuild Residential Summit, being held Nov. 18 as part of the Greenbuild Conference and Expo in Chicago Nov. 17-19, will include three Master Speaker Sessions targeting three of the industry’s most pressing issues—existing-home retrofits, green marketing, and green appraisals.

Nov. 18, 8:30 a.m. – 10 a.m.
Assessing, Tracking, Creating Value of Green Homes

Dave Porter, Porter Works Sustainable Solutions
Al Medina, National Association of Realtors
Sandra Adomatis, Adomatis Appraisal Service

Rapid growth of the green home industry requires widespread industry understanding and acknowledgement of the value of high performance, green measures and third-party certifications. The presenters will discuss:

  • key considerations of property assessors and ways to inform the process

  • strategies to promote nationwide industry parameters around valuing high-performance and green features 

  • considerations, success stories, and opportunities for greening the nation’s MLSes

  • key market factors and leading green finance and insurance programs. 

  • critical tools, programs, and success stories around establishing the value and green homes.

Nov. 18, 2 p.m. – 3:30 p.m.
From New Construction to Retrofits

Nathan Kipnis, Nathan Kipnis Architects
Andy Ault, Little RiverCarpentry
Steve Baden, RESNET
Peter Yost, BuildingGreen LLC

Existing homes are critical to our shared values and goals around green homes, social equity, and a thriving economy. As a market sector, they have become a key focus of the residential building industry. This session will discuss current and foreseeable market factors that are influencing the prevailing trends. Presenters also will discuss challenges, opportunities, and best practices for success in an existing-building-focused industry.

Nov. 18, 4 p.m. – 5:30 p.m.
Creating Demand for Green Homes

Deborah Meyer, Pulte Group
Don Devine, American Standard
Wendy Koch, USA Today
Nate Kredich, USGBC

The success of our initiatives and businesses is dependent on creating demand for green homes. This session will:

  • evaluate consumer tendencies and values and discuss how to create awareness and value in the minds of consumers 

  • share current large-scale marketing initiatives that are transforming the nation’s ideals and attitudes around green 

  • highlight effective mediums of influence and dialog with the consumer

Click here for additional details on the Residential Summit Master Speaker Series.
For a full schedule of Residential Summit education and events, and to register, click here.