“My goal is for my work to become unremarkable.” 
--Eric Doub, zero-energy home builder, Boulder, Colo.

“If you build tight, energy-efficient homes, you’re going to get so much word-of-mouth advertising. Word will get out.”
--Walter Cuculic, Pulte Homes, in seminar “Minimizing the Costs of Going Green”

“Energy costs over 50 years in a typical American home are the equivalent of driving 2,279,000 miles in your car.”
--Steve Kieran, Kieran Timberlake Associates, in the seminar “The Future of The American Home”

“Green building isn’t the stuff you add on after the design is done… Don’t rely on green technology toys until you get the design basics right.”
--Peter Pfeiffer, Barley + Pfeiffer Architects, in seminar “Real and Relevant Solutions for Healthy Green Home Design”

“How many of you are struggling to find a successful business model to design, build, and sell green homes?”
--Jay Hall, Jay Hall & Associates, in seminar “Minimizing the Costs of Going Green”

“Seventy-five percent of American home buyers believe their homes have a small or negligible impact on the environment.”
--Shyam Kanna, RCLCO, in seminar “Bringing Green Homes to the Mass Market”

“Beware of products that say they are VOC-free. ‘VOC-free’ does not mean that it does not emit VOCs... Look for products that are low-emitting, non-toxic, and mold-resistant.”
--Marilyn Black, Greenguard Environmental Institute, in seminar “Real and Relevant Solutions for Healthy Green Home Design”

“If you’re not confused, you’re not paying attention. There’s a lot of challenges here.”
--Jennifer Atlee, BuildingGreen, in seminar “Nutrition Labels for Products: Taking Control of Deciding What’s Green for You”

“We’ve got to change the way appraisers and lenders value green homes. Our green homes [have HERS ratings of 70]--way under Energy Star homes--but we won’t see a dollar of that in the appraisal.”
--Walter Cuculic, Pulte Homes, in seminar “Minimizing the Costs of Going Green”

“Home buyers know far less than you think they do [about green products and technologies]. We can talk the talk about all sorts of things--LEED, lifecycles, carbon footprints--but consumers have no idea … to them, “green” equals recycled, that’s about as far as they’ve got in this. Be aware we’ve got to define these things that seem so simple to us.”
--Suzanne Shelton, The Shelton Group, in seminar “Bringing Green Homes to the Mass Market” 

“Appraisers don’t account for value added from green performance features.” 
--Tedd Benson, Bensonwood Woodworking Co., in seminar “Extreme Green”

“The answer to every green building question is, ‘It depends.’”
--Ann Edminster, Design AVEnues, in seminar “Green Products and Technologies”