Study: Successful Green Marketing Focuses on Consumer Needs
The Shelton Group’s latest national survey has found that more Americans are taking measures to cut energy consumption--buying energy-efficient appliances, installing insulation, replacing light bulbs with CFLs, and adjusting thermostats--yet their utility bills are still on the rise. (Environmental Leader)

Solar Decathlon 2011 Seeking New Site 
Organizers have announced that the 2011 US event will not take place on the National Mall in Washington, D.C., as in years past. (

CES 2011: What Does Energy Efficiency Mean for Electronics?
Appliances and gadgets have become an increasingly significant portion of residential electricity bills, from 8% in the 1990s to 41% today (

Analysis: Can Green Construction Beat the Building Blues?
After a two-year slump in the construction market, U.S. building materials firms hope a trend toward green building will steer them back to growth. (Reuters)

Meritage Finalizes Solar Deal
The production builder has agreed to solely use PVT Solar’s Echo solar system at its solar-powered communities in the U.S. (

The American Home Continues to Shrink
The average size of new single-family homes completed last year fell again, a trend expected to continue for several years, the NAHB said at its annual conference in Orlando. (The Wall Street Journal)

Attendees Look for Optimism at Builders’ Show
Home builders are gathered for their annual convention in Orlando, Fla., in what may well be the worst of times for the housing market. (The Philadelphia Inquirer)

Cabin Fever and Ed Binkley Offer Affordable, Eco-Friendly Panelized Homes
The manufacturer and architect team up to offer homes for $50 per square foot. (Builder)

Martha Stewart Praises Net-Zero Concept Home
The home style guru lauds the home's livability and efficiency. (Builder)

Builders Honored for Energy-Efficient Projects
Six homes recognized as Gold winners in the 2011 EnergyValue Housing Awards. (EcoHome)

Six Trends That Will Shape Green Homes
Conservation--of energy, water, resources, and homeowners’ money--will drive green home building this year. (EcoHome)