Consumers Willing to Spend on Green Products—If They Get Green in Return
According to a survey conducted by The Shelton Group, 71% of the people surveyed cited saving money as a reason to buy energy-efficient products. (EcoHome)

First Net-Zero Homes Planned for South Carolina
Developer Ron Monahanto and architect George Watt, both based in Boulder, Colo., are building the first net-zero energy homes in South Carolina at the Ridge at Chukker Creek south of Aiken. (EcoHome)

Green Products Going Strong Despite Economy, Studies Find
Reports from Forrester Research, the Carbon Trust Standard, and IRI find anywhere from 15% to 62% of shoppers in the U.S. and the U.K. take environmental considerations to heart before they purchase a product or service. (GreenBiz)

Seattle Opens Lab for Greening Existing Buildings Nationwide
Seattle will host a Preservation Green Lab that will study and suggest ways to make historic buildings more energy efficient. (Seattle Post-Intelligencer)

Brad Pitt-Sponsored Homes Attract Building Code Council's Attention
National building code experts in search of environmentally-friendly construction in practice visited the Lower 9th Ward to tour the Brad Pitt-sponsored Make It Right homes and pick up some lessons that could inform building codes around the country. (Times-Picayune)

General Electric Ecomagination Exec: Bullish on Clean-Tech Future
Steve Fludder, the vice-president of General Electric’s “Ecomagination” unit, expressed optimism Wednesday that deals would start flowing again in the wake of the stimulus bill — but said that his business was still feeling the force of the financial crisis. (The New York Times)