Remodelers Urged to Go Green
Consultant emphasizes that even incremental steps can go a long way toward greening your business and your homes. (EcoHome Online)

Defining the Green Consumer
When it comes to defining what green building can mean for your business, Corinne Asturias, a consumer strategist for Minneapolis-based Iconoculture, told more than 250 remodelers at the Remodeling Leadership Conference that knowing how green your clients are will, in the long run, generate more opportunities for your company. (EcoHome Online)

KB Home Tops in Green Building 
KB Home ranks first among the largest public builders in terms of sustainability in the areas of energy, water, timber, and land use, according to a joint report released by the Calvert Group, an investment management firm, and the Boston College Institute for Responsible Investment. (Builder Online)

Transforming the Market
Educating homeowners is the key to getting them to understand and adopt green practices and products for their remodeling projects says Carl Seville, a consultant on sustainability and former remodeler. (Remodeling Online)

Green Marketing: Remember the Fundamentals 
While the design process, installation procedures, and overall mind-set necessary to truly build green are unique, it's important not to forget the basics when it comes to marketing your remodeling company as green. (Remodeling Online)

To Sell Green Remodeling, Get Out of the Guessing Game
According to sales and leadership trainer Michael Hoffman, to understand prospective clients' motivations—and to build value for your green remodeling proposition--you must ask them good questions, listen carefully to their answers, and match their wants and needs to the specific benefits you can provide. (Remodeling Online)

EBay Opens Building with Largest Solar Roof in San Jose
New building meets gold standard for energy efficiency. (The Mercury News)

Chicago’s Museum of Science and Industry Looks to Past for Futuristic Green House
Though the 2,500-square-foot, two-bedroom, two-bath Smart Home at the Chicago Museum of Science and Industry offers modern green features, including a solar panel roof, shower tiles made of recycled materials, and an ethanol-fueled fireplace, it was inspired by something decidedly less current: the Century of Progress fair of 1933. (The Chicago Sun Times)