In a recent interview with EcoHome, Carter Oosterhouse, green building expert from HGTV's Red Hot & Green and host of the network's Carter Can, discussed homeowners' attitudes toward green building, what they're looking for in a green home, how pros can better educate their customers, and what the future holds for this rapidly expanding industry.
Most notably, consumers are looking beyond the trendy, bells-and-whistles aspects that have dominated much of the green movement. Buyers looking to save money are opting for smaller, Energy Star-rated appliances and baby boomers especially are downsizing their homes. A desire for trends and looks will never fade, but now it's also as much about a home's life span and durability. “A good infrastructure, a solid home, a home that’s well insulated, is going to go extremely far with homebuyers," Oosterhouse said. "They want to know, especially in this economy, that this home is going to last, that this home is going to have great resale value, that they’re not going to have to spend [money] on a lot of insulation in the next five to 10 to 15 years.”
For more insights, check out Oosterhouse's full interview in the video above.