Specifying high-performance products is tricky business, with a wide range of variables to consider such as embodied energy, toxic and non-toxic content, recycled materials, durability, price, and aesthetics. In this conversation from Architect LIVE on the exposition hall floor at the 2013 American Institute of Architects' National Convention in Denver, sustainability consultant Valerie Walsh of Walsh Sustainability Group and Katie Weeks, editor-in-chief of ecobuildingpulse.com, discuss various issues around building products and their environmental claims, with a focus on greenwashing.

Part 1: Where Does the Industry Stand Re: Greenwashing, and Where Is It Going?

Part 2: We Need More Transparency

Part 3: Setting Goals Regarding Material Selection and Their Affect on the Decision-Making Process