Now valued at $36 billion, the residential green building market is booming, with more growth projected. Outside of the pure financial play of a growing market, what attracts home builders to green building? As previously reported, Hanley Wood recently surveyed seven of its core audience groups—the readers of Affordable Housing FinanceArchitectBuilderCustom HomeEcobuildingpulse.comMultifamily Executive, and Residential Architect—and asked: What's driving you when it comes to green building?

When it comes to sustainable design, Builder and Custom Home readers report: