• How to Market: Green's Other Virtues

    The "green" that sells eco-friendly, energy-efficient houses isn't necessarily the kind that can save the earth. It could be the kind that your customers want to keep in their wallets.

  • Getting with the Program

    Baltimore Sun columnist Kevin Cowherd spoke for a lot of people when he wrote of his newly installed programmable thermostat: "We're afraid to touch [it]." His rant came shortly after he replaced his old mercury-filled manual unit, which had three settings -- heat, cool, and off -- and that he...