Marketing

How to Sell and Market Net-Zero Homes
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How to Sell and Market Net-Zero Homes

Zero Net Energy Homes could be a great source of differentiation for builders, as... More

How Big Data Will Change the Way You Eat
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How Big Data Will Change the Way You Eat

Big data could break down daily food consumption, calculate calorie intake and... More

New Name, Same Purpose at NAHB Research Center
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New Name, Same Purpose at NAHB Research Center

The NAHB Research Center hopes rebranding itself as the Home Innovation Research... More

Energy Efficiency Boosts Grayhawk Homes’ Image
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Energy Efficiency Boosts Grayhawk Homes’ Image

The Georgia-based production builder is one of Energy Star’s 2013 Partners. More

Brand Elements
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Paint Manufacturers Settle with FTC on Claims of Misleading Consumers

Sherwin-Williams and PPG to change marketing materials regarding VOC-free claims. More

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Paint Manufacturers Settle with FTC on Claims of Misleading Consumers

Sherwin-Williams and PPG to change marketing materials regarding VOC-free claims. More

Green Marketing Should Go Beyond Energy Efficiency
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Green Marketing Should Go Beyond Energy Efficiency

Conference presenter lists common mistakes builders make when reaching out to... More

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Study Shows Fewer Consumers Are Buying Green Products

A new report shows that consumers who previously purchased green products have decreased their green purchasing as a result of the recession. More

Garbett Homes Weathers Recession Catering to First-Time Buyers
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Garbett Homes Weathers Recession Catering to First-Time Buyers

Production builder finds young customers prefer green features, but won’t pay... More

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