Sales

How Big Data Will Change the Way You Eat
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How Big Data Will Change the Way You Eat

Big data could break down daily food consumption, calculate calorie intake and... More

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Investing in Energy Efficiency

For builders, this is an exciting time to offer buyers a product that improves their energy efficiency. A better built house is the most cost effective investment a buyer could make. Watch this episode to find out more. More

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Selling Sustainable Design

From condo blogs to creative innovation, Mithun principal Bill Kreager shares his sustainable design expertise with Editorial Director Boyce Thompson. Watch this interview now. More

Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach
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Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach

In midst of recession, Ideal Homes closed 350 homes last year. More

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Get Your Green Message Out

Customers need to hear about the benefits of high-performance houses many times and in many different ways, a marketing pro told attendees at the NAHB Green Building Conference. More

On the Front Lines: Mick Dalrymple, a.k.a. Green Services
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On the Front Lines: Mick Dalrymple, a.k.a. Green Services

The lessons learned in a green building retail showroom’s demise. More

On the Front Lines: Tony Callahan, Beazer Homes
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On the Front Lines: Tony Callahan, Beazer Homes

In response to customer demand, production builder offers affordable... More

On the Front Lines: Ed Petras, Consort Homes
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On the Front Lines: Ed Petras, Consort Homes

Green certification and a personalized selling experience bring this St. Louis... More

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10 Practical Strategies for Marketing Green Homes

NAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects. More

High-Efficiency Toilets Combine Water Conservation and Improved Performance
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High-Efficiency Toilets Combine Water Conservation and Improved Performance

New toilet standards ensure water savings does not come at the expense of a... More

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